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Guide to CBD Topicals How to Find the Perfect Product for You

Guide to CBD Topicals: How to Find the Perfect Product for You

By Joe Kryszak Published on 04/04/2025

Are you considering adding CBD topicals to your wellness routine, or perhaps you’re already exploring CBD creams and lotions but aren’t sure how to choose the best option? Navigating the growing CBD topical market in the USA can feel overwhelming, especially with so many product varieties available. This guide will walk you through exactly what CBD topicals are, their benefits, how to select the perfect CBD cream or lotion for your needs, and actionable tips to maximize your experience. Let’s jump right in!

Key Takeaways:

  • CBD topicals refer to CBD-infused products applied directly to the skin, such as creams, lotions, balms, and salves.
  • Quality CBD topicals are derived from organically grown hemp and have been third-party tested.
  • Understanding the product’s CBD concentration and formulation helps in making an informed choice.
  • Reviewing customer feedback and third-party lab tests enhances confidence in product selections.
  • Always check ingredients carefully to ensure you avoid skin irritants or allergens.
  • CBD creams generally have thicker consistency than lotions and suit different personal preferences.
  • Start with a smaller size or sample, especially if you’re new to CBD products.

What Are CBD Topicals?

CBD topicals are cannabidiol-infused products specifically designed to apply directly onto your skin. Unlike CBD oils or capsules that work internally, these products target particular areas and deliver localized effects. The CBD topical market now includes diverse options such as CBD creams, lotions, serums, balms, and roll-on gels.

Commonly, users prefer CBD topicals for skin nourishment, relaxation after exercise, comfort enhancement, and promoting overall well-being. They are ideal for those seeking to enjoy CBD benefits externally, without ingesting anything orally.

Understanding Different Types of CBD Topicals

CBD topicals come in a bunch of different products, each designed for specific needs or personal tastes. Here’s a quick rundown of the most popular ones and what makes them special.

CBD Creams

CBD creams are thicker and creamier than lotions. They usually have natural stuff like shea butter, aloe vera, or coconut oil that makes them awesome for moisturizing and targeted massages. These creams sink into your skin at a chill pace, giving you long-lasting hydration. CBD cream with menthol not only hydrates but also gives a nice cooling feeling, which makes it great for easing sore spots.

How to Use CBD Cream

  1. Apply to Clean Skin: Start with clean, dry skin to maximize absorption. Gently massage a small amount of CBD cream onto the area until fully absorbed, targeting sore muscles or dry skin. Use 1-2 times daily for best results.
  2. Target Specific Areas: Rub CBD cream directly where relief is needed—such as joints or knees. Massage in circular motions to evenly distribute and promote deeper skin penetration.

CBD Lotions

Now, CBD lotions are lighter and smoother, soaking in fast. They’re perfect for your daily skincare routine or just a quick pick-me-up. If you want something that doesn’t feel greasy and absorbs quick, go for lotions. They’re especially nice for active days or when it’s warm out.

How to Use CBD Lotion

  1. Post-Bath or Shower Use: After showering or bathing, pat your skin dry and apply CBD lotion to improve hydration. Gently rub it into areas prone to dryness like arms, legs, or elbows.
  2. Daily Skincare Routine: Integrate CBD lotion into your daily routine. Use it as a lightweight, non-greasy moisturizer, perfect for promoting calm and smooth skin.

CBD Balms and Salves

These are thicker formulas often made with beeswax or coconut oil and are made to really nourish your skin and keep moisture in. They’re awesome for focused application and soak into your skin slowly, making them perfect for those relaxing massages that help you unwind.

How to Use CBD Salve

  1. Warm and Massage: Take a small amount of CBD salve, warm it between your palms, and gently massage onto the problem area. Focus on areas like joints, muscles, or dry spots.
  2. Layer Slowly: Start with a thin layer of salve. Gradually build up if needed without overapplying. Salves are thicker, so a little goes a long way.

How to Use CBD Balm

  1. Massage into Sore Areas: Scoop a small amount of CBD balm, rub it between your fingers, and apply directly to sore muscles or dry patches. Use firm motions for better absorption.
  2. Relaxation and Recovery: Before bedtime, massage CBD balm onto fatigued muscles to promote relaxation and recovery. Perfect for post-workout care with long-lasting effects.

CBD Gel

CBD gels are light and soak in quickly. They’re known for their cooling effect, making them a favorite among athletes or anyone who feels sore after a workout. They won’t leave you feeling greasy and often have menthol or camphor mixed in for that extra soothing touch.

CBD Roll-Ons

With CBD roll-ons, you have a simple applicator that keeps things neat and tidy. They’re easy to carry around and work great for those smaller areas like your neck wrists or temples. These little guys are perfect for when you need a quick bit of relief or just want to chill while you’re on the go. Take the CBD Lavender Roll-On for example, it mixes the calming effects of CBD with the relaxing scent of lavender, making it a great way to unwind no matter where you are.

CBD Patches

CBD patches stick on your skin and deliver consistent effects over several hours. They’re discreet and easy to use, making them a solid choice if you want to avoid constantly reapplying. Patches are especially useful for issues needing steady relief.

CBD Bath Bombs

CBD bath bombs mix CBD with relaxing ingredients like essential oils and Epsom salts for a fun way to chill out. Just toss one in your bath and let it work its magic while you relax. These are ideal for a full-body unwind session.

CBD Lip Balm

CBD-infused lip balms help hydrate and heal dry lips, often with goodies like beeswax, shea butter, or vitamin E to keep your lips soft and smooth.

CBD Sprays

CBD sprays offer a quick and easy way to apply in tricky spots or if you like fast, hassle-free use. They’re perfect for refreshing hydration or relief on the go, and they often have calming ingredients for irritated skin.

CBD Face Serums and Masks

CBD face serums and masks do more than just hydrate. Loaded with antioxidants and vitamins, they can help brighten your skin, reduce redness, and tackle acne or fine lines. Masks usually stay on for a while, while serums are added to your daily routine for better skin health.

Benefits of Using CBD Topicals Backed by Data

Research on CBD topicals continues to expand, reflecting growing interest and promising potential. According to Brightfield Group, topical CBD products grew by nearly 26% in 2020, indicating that increasingly more Americans are gravitating toward these products.

As popularity expands, evidence emerges about CBD’s topical advantages. For instance:

  • Targeted Relief: CBD products like salves gels and roll-ons can be applied right where you need it for sore muscles or joints without changing how the rest of your body feels. If targeted muscle support is a priority, products like CBD Muscle Gel can deliver fast-acting relief after physical activity.
  • Skin Nourishment: Lotions face serums and masks keep your skin hydrated and healthy using good stuff like vitamins and antioxidants to help soothe and nourish.
  • Relaxation: Bath bombs and sprays make your bath time feel fancy and calming which is great for both your body and mind.
  • Convenient Applications: Patches and roll-ons are super easy to use and can fit right in your bag making them perfect for busy days.

How to Choose the Right CBD Topical: Actionable Steps

Picking the best CBD topical is all about knowing what you like, how good the product is, and what you want to achieve. Here’s a friendly guide to help you choose the right one for you.

Step 1: Check Out the Ingredients

Before you buy anything make sure to read the label. Go for hemp-extract products that come from organic sources and stay away from harsh chemicals and common allergens. It’s great if the product has natural moisturizers along with things like menthol for that cooling effect, botanical extracts, and essential oils.

Step 2: Look at CBD Strength and Type

The strength of CBD can really vary, with products usually having anywhere from 100mg to over 1000mg in each container. If you’re just starting out moderate concentrations are usually a good choice. Also see if the topical has full-spectrum CBD which includes other helpful extracts and tiny bits of cannabinoids broad-spectrum which has no THC, but keeps cannabinoids and terpenes or just CBD isolate which is pure CBD. Each kind can feel a bit different.

Step 3: Check for Lab Testing

Good brands will show you third-party lab test results that prove what’s really in the product, how accurate the concentration is, and that it’s safe to use. Look for that Certificate of Analysis (COA) on their site to make sure you’re getting something reliable.

Step 4: Think About How You’ll Use It

Consider how you plan to use the topical. Do you want something that absorbs quickly for regular use like a CBD lotion or a thicker, more massage-friendly cream? If you’re looking for relief from soreness, balms or gels might be ideal. For skincare, stick with lotions, serums, or masks. And if you just want to relax a bit, bath bombs are a perfect pick. If muscle relaxation is the goal, a product like CBD Magnesium Cream may provide relief while boosting overall recovery.

Step 5: Research Brands & Read Customer Reviews

Explore online feedback, blog reviews, and personal testimonials to determine product effectiveness and experiences others have had. Reliable brands showcase positive user experiences and have transparent practices that reassure new buyers.

Step 6: Explore Sample Sizes or Small Quantities First

New to CBD topicals? Start by purchasing small product sizes or trial packets. This approach allows you to test multiple formats, textures, or sensations economically, ultimately discovering your favorite.

CBD topicals made from hemp with less than 0.3% THC are totally legal across the USA because of the 2018 Farm Bill. It’s now easier than ever to buy CBD topicals online and have them conveniently delivered to your doorstep. This law made it way easier to find these products online and in stores everywhere. Now you can easily grab quality CBD creams, lotions, and balms from trusted brands without any hassle.

Ensure your chosen brand aligns with Federal regulations by clearly stating THC content and displaying the COA results publicly. Trusted companies clearly communicate these standards, simplifying your purchasing decisions.

Conclusion: Ready to Choose Your CBD Topical?

Choosing the right one isn’t as tough as it seems—just get to know the different kinds, what you want to achieve, and what makes a quality product. This will really help you out on your journey. Make sure you put hemp quality first, take a good look at how open the company is, and don’t be afraid to try new things while you find what fits best into your routine. And remember, if you’ve got specific concerns, don’t hesitate to chat with a healthcare or skincare pro who can steer you in the right direction.

We really hope this guide helps you feel confident about picking your next CBD topical!

References

Frequently Asked Questions

What’s the main difference between CBD creams and CBD lotions?

CBD creams are thicker and great for giving your skin deep hydration and a good massage. On the other hand, CBD lotions are lighter and absorb fast, which makes them awesome for daily use.

Can I use multiple CBD topical products at once?

Absolutely you can mix and match different CBD topicals. Just start with a small amount of each to see how your skin reacts first.

Are CBD topicals legal everywhere in the USA?

Yes, as long as they’re made from hemp and have less than 0.3% THC, most CBD topicals are legal across the country.

Do CBD topicals cause a psychoactive "high"?

Nope, CBD topicals won’t get you high. They usually have really low levels of THC and they work with your skin’s local receptors without making a big splash in your bloodstream.

Can I apply CBD topicals daily?

For sure, CBD topicals are typically gentle enough for daily use. You can even apply them multiple times a day if you need to.

How quickly do CBD topicals work?

Most people feel the effects anywhere between 15 to 45 minutes after putting them on. But it can vary depending on the product and your skin type.

What storage best preserves my CBD topical product?

Keep your CBD topicals in a cool dry spot and out of direct sunlight or humidity to keep them fresh.

About the Author

A leader in the Hemp Industry since 2014, Joe has been at the forefront of the Hemp Industry's innovation and growth. He is passionate about creating an atmosphere of collaboration and education in the Hemp Industry through the growth of Stirling Oils. Prior to this, Joe led strategic growth teams and initiatives at HP, Lenovo, and Amazon. With a degree from SDSU and an MBA from Pepperdine, Joe guided numerous businesses beyond the $1B threshold.